COMMUNICATION POLICIES

RESPONSIBLE ADVERTISING & MARKETING
Increasing worldwide attention to diet, nutrition and physical activity is of great significance to the international food and beverage community, of which Ferrero is a part.
 
Ferrero supports the notion that responsible commercial communications can assist consumers in making appropriate choices about food and beverage products, as well as in understanding the role of nutrition, diet and physical activity in order to achieve a globally healthy and active lifestyle. By conveying commercial communications consistent with the principles of good nutrition, balanced diet, physical activity and personal choice, industry can play an important role.

As a global industry player, Ferrero consistently applies the “Framework for responsible food and beverage communication” adopted by the ICC - International Chamber of Commerce, as well as the regional and national self–regulatory Codes developed locally on that basis.
Ferrero recognizes the need for proper enforcement mechanisms to sanction or amend advertisements that do not meet the above mentioned self-regulatory requirements.

Ferrero believes that an effective self-regulation of commercial communications provides a valuable framework to best serve the consumer’s interest in receiving truthful and accurate communications. This is why Ferrero, individually as well as through the Associations to which it belongs (such as WFA, the World Federation of Advertisers, and IFBA, the International Food & Beverage Alliance), is an active player in the self-regulatory process at national, as well as international level. Within Canada, Ferrero is an active participant in the self-regulatory process through Advertising Standards Canada (ASC).

ADVERTISING & MARKETING DIRECTED PRIMARILY TO CHILDREN
Ferrero has always believed in the crucial role played by parents in educating their children to a balanced diet and a healthy and active lifestyle. Therefore, advertising & marketing communications concerning our food products are directed primarily to the adults who make the household purchasing decisions.

In line with the above considerations, Ferrero is committed to applying the “Global Policy
on Marketing & Advertising to Children” defined by the International Food & Beverage Alliance (IFBA), of which we are a member.

In line with such IFBA policy, Ferrero Canada is committed to the Canadian Children’s Food & Beverage Advertising Initiative (Children’s Advertising Initiative).

Read our full commitment to the Children’s Advertising Initiative >

Starting from 1st January 2012, Ferrero Group applies a specific set of "Principles on Advertising & Marketing”. For further information please click here >